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Don’t preach to the converted…

We are living in an age where every man and his dog has a soapbox to voice their options, thoughts and mindless rants! So, it is no wonder that the world of business is so fascinated and petrified in...

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Take advantage of social data

The global rise of social media has produced massive amounts of social data that can be used to the advantage of marketers when making decisions. Only recently have brands begun to use social insights...

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